The right perspective
changes everything.

We sift through the noise to find what matters.

Grounded in evidence. Built for change.

We are a team of skilled professionals who craft strategies that not only elevate your business objectives but remove doubt and indecisions that stifle progress. We believe that simplicity is the greatest brand asset any company needs to garner business success.

Always strategic. Never dull.

Since 2014, Pebble has been purpose-built to simplify the complex, discover the relevant, and drive strategic business results.

We break down brands and help rebuild them stronger. With decades of experience in global brand planning, strategy, and research, Pebble has helped shape businesses of all kinds, from ambitious start-ups to global Fortune 100 companies.

We take a methodical yet intuitive approach that chips away at the obstacles between people and brands. Through custom-made research and strategy, Pebble guides clients through mountains of data to uncover sharp, valuable insights.

Our approach is effective because it's rooted in our company’s DNA — forged through years of experience across top global agencies, including McCann-Erickson, J. Walter Thompson, Lowe, and Turner Duckworth, and powered by our team of trusted collaborators and practitioners. With extensive experience conducting international qualitative and quantitative research, as well as comprehensive brand strategy development over multiple verticals, we not only understand brands but the people who interact with them, the choices they make, and why they make them. 

  • Emelia Rallapalli

    Founder

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    Emelia Rallapalli likes breaking things down. In her 20 years of experience in global brand planning, strategy, and research, she has advised businesses in every category, from start-ups to Fortune 100 companies. Along the way, she has developed a methodical yet intuitive approach that chips away at the obstacles between people and brands. Using custom-made research and strategy, she carefully guides clients through mountains of data to unearth valuable insights.

  • Ali Sepahi

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    Ali has over 20 years of international market research experience, having started his career at The Research Business International (UK) before becoming one of the founding directors of Spinach, a boutique international qualitative agency in London. He also spent time at Greenberg Brand Strategy (now Material+). Ali, a qualitative research specialist and practitioner, founded his consultancy Droplet in 2007 and focuses on both U.S. and international markets. He works across a variety of sectors with consumer and B2B audiences.

  • Stephanie Watanabe

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    Stephanie leads Pebble’s operations and project management. With a passion that exists at the intersection of human experience and commerce, she’s a customer experience expert who has been working with business owners on fine-tuning their operations and CX strategy for over a decade. This operational prowess led to her co-founding Coast and Valley — a wine bar + restaurant in Brooklyn, New York that has garnered countless honors, including recognition from Michelin.

  • Renato Silvestre

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    Renato leads his own quantitative practice, STRATEGENCE, and brings more than 30 years of experience in international marketing research across a variety of industries. Early in his career, Renato was a research and data translator trained in data science and predictive analytics, including artificial intelligence (AI), neuro-linguistic programming (NLP)/text analytics, data visualization, agile and waterfall methods. He has software proficiency in R, Python, SAS, SQL, SPSS, and Tableau.

  • Tracey Leighton

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    Tracey brings 25+ years of copy editing, market research, and project management expertise, and she ensures that the Pebble team produces top-quality surveys and reports. After earning her B.A. in English at UC Santa Barbara, Tracey served as senior editor at Allianz Global Investors, then as editor and consumer insights manager at QuestResearch Group. Tracey also consults for authors as a book editor.