Proof, meet pudding.
Partnership is our most valuable deliverable.

The company we keep.
Our clients are business leaders, branding experts, and innovative thinkers who understand the value of careful research and a defined strategy. They understand that the world is constantly changing and know you have to be constantly tracking the glacial shifts and micromovements to rise up.
Pinterest: Renovating a media platform’s business positioning.
In order to stay competitive in the fight for ad spend, Pinterest wanted to refine its positioning and how it communicated the platform’s value to media, advertisers, and agencies.
Pebble conducted in-depth interviews with corporate-side advertisers, agency decision-makers, and stakeholders. This qualitative research delivered clarity of how Pinterest was perceived from a B2B standpoint and drove interest in its marketing platform.
With these insights, Pinterest was able to apply and activate these findings within the sales organization and make the insights portable and teachable across the company, which helped improve its B2B marketing strategy.
Venture Lab Niterra Group: Getting the pricing right.
Venture Lab Niterra was in need of a strategic pricing study to inform go-to-market strategy and decide which features to include before launching an innovative home-appliance product in the U.S.
Pebble interviewed a national sample of consumers to ensure that the language was accurate and consumer-friendly for a quantitative study. A discrete choice modeling approach was used to develop a tool to help Niterra simulate various product types.
The result was a clear and data-driven trade-off analysis, as well as a simulation tool to assist the product and engineering team. In addition to providing a robust report with results, Pebble produced a tool to help Niterra with decision-making and actionability.
Elastic: Ongoing research services to strengthen brand growth.
Enterprise technology company Elastic needed a long-term approach to support and inform their market share goals and customer acquisition strategies.
Elastic engaged Pebble as its research partner to conduct ongoing quantitative and qualitative research with technical and business audiences and decision-makers.
Working with Pebble has helped Elastic refine and supercharge its research game to position itself for future growth.
method: Bubbling up new insights in the laundry category.
While method was a leader in the cleaning space with a full line of laundry products, the brand saw an opportunity to increase market penetration through deeper category buyer insights.
Pebble’s mixed-method qualitative study included focus groups, shop-alongs, in-home ethnographic interviews and semiotics to understand laundry rituals and regimes, consumers’ hierarchy of needs, and reconsideration dynamics for brand selection and switching.
The method team came away with a more detailed understanding of their target segments that informed and inspired fresh thinking around how it shows up in the laundry space, as well as how to drive category buyer reconsideration and purchase.
Box Clever: Creating a seamless payment experience for small businesses
Intuit sought to develop a differentiated, custom designed and engineered payments system that elevates and meets the evolving needs of small-business owners.
Pebble collaborated with design studio Box Clever to understand the subtleties of merchants' and customers' payment experience through iterative physical and digital design and in-field customer research. Together, they uncovered several opportunities to clarify and simplify the merchant and customer experience, through a holistic approach and context sensitive innovative design solutions, resulting in The QuickBooks Card Reader + Stand. The final system consists of a mobile payments pocketable card reader and a wireless charging stand, so you can always accept a payment. Demystifying the payment user experience flow was achieved, thanks to a magical industry-first integrated LED display that brings clarity to every transaction.
What our clients say.
Sure, we can talk a good game, but at the end of the day, the clients and companies we work with decide if we are successful and if the journey was worth the results.